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Telephone Audio – Getting the Most from IVR and On Hold Marketing

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Image of a businessman on his mobile

IVR is short for Interactive Voice Response, an automated system that uses a touch response telephone to direct your call. You will have one of these if you have multiple departments with lots of incoming calls. 60% of callers put on a silent … [Read more...]

Filed Under: On Hold Marketing Tagged With: advertising on hold, Interactive Voice Response, IVR, message on hold, music on hold, On Hold Marketing

Making On-Hold a Positive Caller Experience

On Hold Messaging Direct Leave a Comment

Image of a businessman smiling while on the phone

Music on hold and voice over needs to be mixed correctly, otherwise it can become needlessly irritating. It never ceases to amaze me that some large companies get this so wrong. I have just been on hold for about 20 minutes and as a producer of … [Read more...]

Filed Under: On Hold Audio: Dos and Donts Tagged With: advertising on hold, callers on hold, message on hold, music on hold, On Hold Marketing

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