1. The Script and Audio Recording Are Not Yours When a company writes your on hold marketing script they own the copyright in that script. This means that you cannot use it without their consent. Typically this happens with companies that charge you monthly and provide the audio recording and telephone system in the package.
5 Tactics That Some On-hold Messaging Providers Use Read More »
IVR is short for Interactive Voice Response, an automated system that uses a touch-tone telephone to direct your call. You will have one of these if you have multiple departments with lots of incoming calls. Around 60% of callers placed on hold with silence hang up within 40 seconds, while callers who hear messages and
Telephone Audio: Get the Most from IVR and On Hold Marketing Read More »
Music on hold and voice-over need to be mixed correctly; otherwise, it can become needlessly irritating. It never ceases to amaze me that some large companies get this so wrong. I have just been on hold for about 20 minutes, and as a producer of telephone audio packages, I am very aware of the issues.
Making On-Hold a Positive Caller Experience Read More »
